The KSA Experience

Saudi Arabia has seen a surge in live events in recent years, with a diverse range of performances and shows taking place across the country. From music concerts and theatre productions to sports events and cultural festivals.

Sporting events have been a major draw for live entertainment in Saudi Arabia. The country has hosted a number of high-profile sporting events in recent years, including Italian top tier football, Formula 1, Formula-E and WWE at venues such as the Mohammed Abdu Arena (WWE), Dariyah, Riyadh (E-Prix) and the Jeddah Corniche Circuit. Other high-profile venues include the King Abdullah sports City and the Prince Faisal bin Fahd Stadium, in Riyadh.

The growth of live entertainment in Saudi Arabia around music concerts lead to our clients booking our crew to head up local crews. The country has welcomed a number of international music acts in recent years, including more recently Post Malone, Swedish House Mafia and Bruno Mars at the two times record breaking Soundstorm 2022.

24/7 had a huge role to play in the production of Soundstorm with crew and crew chiefs assisting on four different stages. Most notably was their coverage of the “Big Beast” stage, where the crew assisted with all aspects of the build for six weeks. In total, 24/7 supplied over 50 crew daily, spanning two months, amounting to nearly 40,000 hours of labour. The mainstage comprised of a staggering 700 tons of equipment, arriving in 67 x 40ft containers weighing 10 tons each. There were an additional nine deliveries of air freight weighing 2 tons each, including 7 tons of cameras!

Live events in Saudi Arabia are becoming increasingly diverse and popular, attracting a wide range of audiences. With a growing number of venues and events, it’s clear that the country is becoming a major player in the live entertainment scene. It is expected that in the future, the live events industry in Saudi Arabia will continue to grow and attract more international acts and events.